They dont, they boycotting is aim at company that actively participate in the genocide. Microsoft Cloud and AI services for and other Software and Hardware companies for example. Companies that donate money to them or they have headquarter in illegal occupied land. And many others. The BDS movement for example provide a list of companies highlighted by the United Nations to be performing illegal activities in the west bank.
Genius. Unfortunately, they will most likely target anti-genocide activist, check their phone for any BDS material and charge them with this.
It is not for the masses it is for the vocal once.