And what language and region is it?
I’ve noticed my language teacher uses the informal you in one language and the formal one in the other.
And what language and region is it?
I’ve noticed my language teacher uses the informal you in one language and the formal one in the other.
Big companies using the informal you in formal communication can be seen as a way to try to make themselves feel smaller, more approachable, more person-like than they actually are.
I’m not saying that is necessarily the reason behind it, but formal or informal you do invoke different feelings and associations when they are used.
Formal you (u) shows respect, whereas informal you (jij) is more personal and buddy-buddy.
I definitely agree about the big companies. They have style guides for this and it’s definitely about perception. However, the formal you sounds very stiff and official to me coming from people who are very friendly and informal on the phone and who are in many cases older than me. At the same time I realize that some of their clients might appreciate the formal form and they’re just using it by default instead of overthinking it.