Brewing brand love: how AI startups are reaching subscribers through coffee — the cappuccinos are camouflage.

  • MonkderVierte@lemmy.zip
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    19 hours ago

    asked via touchscreen if they’re Perplexity Pro subscribers. A “yes” earns them 50% off drinks; a “no” triggers a QR code for a one-month free trial of the $20 service.

    Look at how desperate they are to get a return before the bubble bursts. It’s hilarious.

    • shalafi@lemmy.world
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      3 hours ago

      It’s like the dotcom bubble in that everyone is striking out in every which direction on this neew tech, hoping they’re the last man standing.

      This one is far worse though. Not sure how I’ll survive it, but I sense my IT career is over.

      • aesthelete@lemmy.world
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        38 minutes ago

        I sense my IT career is over

        Me too. Honestly, even if it never deflates I think long term I’m out.

        Is there anything we can do with these skills other than enrich billionaire tech bro assholes? I tried very briefly tonight to look for nonprofits that are looking for software people and saw nothing but search engine mismatches.

        • ronigami@lemmy.world
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          31 minutes ago

          Yes, the market right now is bent toward large existing players. There is room for competition for Lyft and Uber for example. If you can find workarounds for regulatory obstacles.

      • mojofrododojo@lemmy.world
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        2 hours ago

        the dotcom bubble saw us build out thousands of miles of fiber that didn’t get lit for a decade. still was fine tho after that time.

        tell me aibros, how many of those AI specific accelerator cards will be useful in a decade?

        lol

      • MangoCats@feddit.it
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        2 hours ago

        I sense my IT career is over.

        The IT grunt work is going to get 10x easier (need 1/10th the head count for grunt work).

        If you do more than grunt work, as most “computer” people actually do, your job should be safe from AI for a while.

    • anomnom@sh.itjust.works
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      15 hours ago

      The first hint that this place is run by an AI company comes at checkout, when guests are asked via touchscreen if they’re Perplexity Pro subscribers. A “yes” earns them 50% off drinks; a “no” triggers a QR code for a one-month free trial of the $20 service.

      I’d have said “fuck off” and left without my coffee.

  • Max-P@lemmy.max-p.me
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    1 day ago

    I bet they’ll eventually get caught using coffee shop cameras and conversations for AI training, say it’s for training a security product or something.

    • Tamo240@programming.dev
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      1 day ago

      This is 100% the answer, the only solution to the model decay from LLM outputs overwhelming the web is to start collecting data IRL.

      This is also why companies like OpenAI are desperately investing in ‘AI wearables’ that no-one wants. They have to get the unpolluted data from somewhere, and recording real conversations will at least mostly have come from actual humans instead of AI.

    • givesomefucks@lemmy.world
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      1 day ago

      I don’t think it’s for training really.

      It’s way more likely they want to get people together and talking about AI in the hopes they hear literally any plausible method of monetizing it. And stealing that idea.

      With the added bonus when you check out, if you subscribe to it’s AI you get 50% off the drinks, if you don’t you get a month of the AI service with you’re drinks.

      The way AI effects your brain is kind of like drugs. It’s feels fun and novel at first, and a lot of people get tired and let it go. Certain people are wired different and get hooked.

      Maybe it’s because I just re-watched Snowfall, but it feel like when Franklin cooked up his first key and just gave it away. They’re trying to hook people who would never intially buy it, because some of them won’t be able to stop.

  • jpv2390@discuss.tchncs.de
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    22 hours ago

    They must be competing for markethare - they need more users. If those AI companies really are getting by with VC and other crap debt only this MO can only be propped up by increasing user numbers.

  • DFX4509B@lemmy.org
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    1 day ago

    Really? AI companies going Herbalife now? Because this reminds me of how Herbalife fronts would typically pop up.

    I mean, this is straight out of Herbalife’s playbook for luring new marks fresh off the street into their pyramid scheme, c’mon now…

  • webghost0101@sopuli.xyz
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    21 hours ago

    Never thought that my dislike for the taste and smell of coffee would become something that actively makes me glad.

  • arran 🇦🇺@aussie.zone
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    1 day ago

    The article makes it sound like it’s marketing, I’m going to guess it’s because internet advertising doesn’t work with the audience they want or they got some diminishing returns. Sounds expensive though.

  • Zen_Shinobi@lemmy.world
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    16 hours ago

    Great. Now “AI” will burn my coffee because it “thinks” I would rather have a hotter temp than I pick.

    Good thing I like tea instead lol