They operate best when they have a central figure to rally behind.

And every single one sees themselves as an “influencer” and best suited to lead…

It’s like when South Park made fun of Yelp and all the users thought they were the leader of a movement.

Literally all it takes is so eone starts saying:

We need to be there on _____ to save our country!

They don’t need a cohesive leader, every person can feel like they’re the most important one there.