The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
How exactly is this a surprise to anyone when the same applied to crypto and NFTs already? AI and blockchain technologies are useful to experts in tiny niches so far but that’s not the usual tech savvy user. For the end user it’s just a toy with little use cases.
AI is much more broadly applicable than Blockchain could ever be, although somehow it’s still being pushed more than it should be.