And it’s probably a good thing for the Indian media landscape to now be forced to compete with indie content creators of all sorts, flattening the landscape and preventing the rise of mega media conglomerates like in the west. Lots of good content (amidst a sea of slop like everywhere else) but that ease of getting an audience is probably okay.

I agree with you, and I think it’s a controversial take only in the activist spheres of western online intelligentsia, while frankly most of the world doesn’t think it’s a real problem in the grand scheme of things