I really thought that slogan was just a bit in Mad Men. I had no idea that was based on reality.

When I was a kid I would see the magazines with headlines like, “Hillary Clinton gives birth to Bat Boy.” I always wondered how they stayed in business; surely even the people buying them for a laugh were a tiny market.

Then I had a lot of jobs that put me at others’ homes and I understood very quickly. Fixing computers, painting walls, census taking, even roofing. People that seem normal out in public seem to feel safe revealing their beliefs when they’re on their own turf, especially when they have a captive audience.

In the US, at least, it’s a frightening amount of people who believe in the really out-there stuff.