Yes, yes, now what about the rest of the stock market?
To say, “oh this boycott is self injury” is akin to worrying about one’s stubbed toe all while bleeding out from a severed arm.
Additionally it’s typical American only thinking to believe it’s just the US citizens boycotting the company. You easily forget that sales are down globally, not just the US.
Their creditors are going to be looking for recompense. So I feel like this is one of those times when we use the answer of “yes”.