
Trying to shift further right won’t work. You can’t do “what the other party does” because they already do it and they do it better.
Find original messaging, take back the narrative. Then you get to tell the story you’re good at.
Trump does this exceptionally well. By spouting all kinds of shocking horseshit, the media doesn’t stop talking about him. This lets him dominate the narrative. You could see them panic when Kamala was nominated, because suddenly the DNC controlled the narrative for a bit, and polling showed Kamala taking the lead. That advantage evaporated as Trump seized control of the front pages again.
This doesn’t just happen in the US. Here in the Netherlands, the campaign was not initially but later on dominated by talk on migration from the PVV. Of course other parties tried to respond by talking about migration, which only helped to legitimise the PVVs talking points.
That’s merely one interpretation of quantum mechanics. There are others that don’t conclude this (though they come with their own caveats, which haven’t been disproven but they seem unpalatable to most physicists).
Still, the Heisenberg uncertainty principle does claim that even if the universe is predictable, it’s essentially impossible to gather the information to actually predict it.