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1 day agoSetup an account and start using it. Learn the ins and outs of it, then offer to teach your friends and family who might be interested. Someone has to be the first, then that person has to find their ‘first follower’. It isn’t easy, but with persistence it will pay off
The way I did it was by using it a lot. If you see someone post something you find interesting, follow that person, interact with their posts, and if you see a post one of your friends will find interesting, send it to them. Another great thing about most (all?) Fediverse apps is that you don’t need an account to view a post. I still have friends who send me Twitter links and I have to let them know that I can’t view it because I don’t have the app or an account, but I still send them Mastodon, Lemmy, Loops and Pixelfed links. I’m not pressuring people into joining, but I’m showing them how I’m using it and let them make their own decision.