Effectiveness of boycotts is measured by how much media coverage they get. Because the 1% dent in their sales is usually not enough to stop a successful business. The media coverage coverage used to be the main way this worked. There are probably some internet era examples too. I hope. I can’t think of any, but I assume.
Boycotts are a hell a lot more efficient than fanfare parades though.
Effectiveness of boycotts is measured by how much media coverage they get. Because the 1% dent in their sales is usually not enough to stop a successful business. The media coverage coverage used to be the main way this worked. There are probably some internet era examples too. I hope. I can’t think of any, but I assume.