In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

  • BCsven@lemmy.ca
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    14 hours ago

    That’s branding.

    Advertising would be “best pumpkin pie filling, everyone’s choice” on the label. Also if you go to their no frills store its all this.

    • Fleur_@aussie.zone
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      12 hours ago

      Right so companies put branding on their products to… not advertise themselves to consumers?

      • BCsven@lemmy.ca
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        11 hours ago

        I go by this definition. Marketing is branding and advertisements.

        The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.