Googles propensity to create and destroy tech at alarming rate aside, what is there to be gained in immersive audio? Atmos sounds borderline real in a good setup. What are the current limitations for high end HT audio that this is looking to improve upon?

Edit: so I read it, and it sounds like this is a push for an open source audio standard. If that’s the case, then as much fun as dunking on Samsung and Google is, I support the endeavor, at least in theory.