Seriously. If I notice the ad, I avoid the product. For example, ads for native and old spice are everywhere on YouTube and super obnoxious so when I need body wash and I hit the store, my fist reaction to seeing those brands is to recall the negative emotions I felt from the last time I had to interact with that brand. So they are spending money to get me to avoid their products.
It’s certainly engaged me to never, ever invest in their services. Ever.
Seriously. If I notice the ad, I avoid the product. For example, ads for native and old spice are everywhere on YouTube and super obnoxious so when I need body wash and I hit the store, my fist reaction to seeing those brands is to recall the negative emotions I felt from the last time I had to interact with that brand. So they are spending money to get me to avoid their products.