The fake profile is one of many being tested on Instagram. Its bio bizarrely claims the robot is a "momma of 2" and "your realest source for life's ups and downs."
Influencers are making an extreme amount of money, and Meta doesn’t get a bite of that specific cake.
Now they make their own influencers to funnel that money away from the people and into the company instead.
If they succeed with making popular AI bots, they can control user buying behaviour and political views like no other. Because you are much more likely to follow a “person” you trust than an ad. (the reason why influencers are a success to begin with.)
It’s for driving engagement. Basically, meta wants to make sure their platforms look appealing to the companies that use them for advertising purposes. More eyeballs, more ads, more money.
A bit out of the loop, what is the use of these Bots according to them?
Influencers are making an extreme amount of money, and Meta doesn’t get a bite of that specific cake.
Now they make their own influencers to funnel that money away from the people and into the company instead.
If they succeed with making popular AI bots, they can control user buying behaviour and political views like no other. Because you are much more likely to follow a “person” you trust than an ad. (the reason why influencers are a success to begin with.)
It’s for driving engagement. Basically, meta wants to make sure their platforms look appealing to the companies that use them for advertising purposes. More eyeballs, more ads, more money.
Yeah but this model requires stupid boomers to engage with clearly fake bullshit
Ohh wait…