I highly doubt there is a user that truly does not care for innovation. If there is a better product for the same price, who wouldn’t buy it.

More importantly, the impact is not just innovative features but security, price of ownership and reliability. Apple managed to “innovate” themselves into a position where they are obstructing data rescue on Macs and iPhones. That’s the kind of thing you may not be thinking about when buying but may greatly regret not having when you need it.