Hmm. You are right, but they might not need it for every region. Steam is probably big enough that existing regional companies would come to it and be eager to form partnerships. They could become more of a payment processor aggregator, focused on a low risk market segment. And of course they can do CCs directly too - that’s the easy part.
The challenge will be to get consumers on board. I know that I groan every time I need to enter my CC details online these days.
They would face anti-competitive behaviour from Peepal though. So it’s a risk.
Internally, they are probably already working on ways to appropriately segment their catalog based on payment provider. “Sorry User, you cannot purchase title X using Paypal. We recommend $Competitor instead.”
Hmm. You are right, but they might not need it for every region. Steam is probably big enough that existing regional companies would come to it and be eager to form partnerships. They could become more of a payment processor aggregator, focused on a low risk market segment. And of course they can do CCs directly too - that’s the easy part.
The challenge will be to get consumers on board. I know that I groan every time I need to enter my CC details online these days.
They would face anti-competitive behaviour from Peepal though. So it’s a risk.
Internally, they are probably already working on ways to appropriately segment their catalog based on payment provider. “Sorry User, you cannot purchase title X using Paypal. We recommend $Competitor instead.”