The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
Even using LLMs isn’t an issue, it’s just another tool. I’ve been messing around with local stuff and while you certainly have to use it knowing it’s limitations it can help for certain things, even if just helping parse data or rephrasing things.
The issue with neural nets is that while it theoretically can do “anything”, it can’t actually do everything.
And it’s the same with a lot of tools like this. People not understanding the limitations or flaws and corporations wanting to use it to replace workers.
There’s also the tech bros who feel that creative works can be generated completely by AI because like AI they don’t understand art or storytelling.
But we also have others who don’t understand what AI is and how broad it is, thinking it’s only LLMs and other neural nets that are just used to produce garbage.