I am up to speed on this little drama, but it’s still unclear to me what they’re suing over.
Yea, Honey effectively took over affiliate links. And yes, they were obviously shady (I never used it, because I did not know how they made money). But I don’t quite understand how other people trying to make money from affiliate links have a real claim against them.
Or is this just a case of the influencers realizing they have the moral high ground and the public’s ear, and wanting a pay out?
People have a claim due to lost profits and potentially missed business opportunities.
Let’s Youtuber A had a sponsor affiliate and a spoken ad spot. Creator makes 2k for the sponsor read and 2% every time someone buys something via link.
Honey swoops in and steals the affiliate link (regardless if the user got a coupon or not). The creator no longer getting the 2% and skews the success of the ad.
The creator’s ad performance (ad to finished transaction) is down, so sponsor lowers the commission to 1% and 1.5k for the next video. Enough people use honey and the metrics are bad enough the sponsor doesn’t renew contract with the creator.
On the consumer end, which due to arbitration clauses the lawyers aren’t actively pursuing (at this time) (see linked video).
I am up to speed on this little drama, but it’s still unclear to me what they’re suing over.
Yea, Honey effectively took over affiliate links. And yes, they were obviously shady (I never used it, because I did not know how they made money). But I don’t quite understand how other people trying to make money from affiliate links have a real claim against them.
Or is this just a case of the influencers realizing they have the moral high ground and the public’s ear, and wanting a pay out?
The other lawyer in the case, Attorney Tom made a video going over what they are sueing for and some of the misconceptions.
https://youtu.be/ItiXffyTgQg
People have a claim due to lost profits and potentially missed business opportunities.
Let’s Youtuber A had a sponsor affiliate and a spoken ad spot. Creator makes 2k for the sponsor read and 2% every time someone buys something via link. Honey swoops in and steals the affiliate link (regardless if the user got a coupon or not). The creator no longer getting the 2% and skews the success of the ad.
The creator’s ad performance (ad to finished transaction) is down, so sponsor lowers the commission to 1% and 1.5k for the next video. Enough people use honey and the metrics are bad enough the sponsor doesn’t renew contract with the creator.
On the consumer end, which due to arbitration clauses the lawyers aren’t actively pursuing (at this time) (see linked video).