Cambridge researchers urge public health bodies like the NHS to provide trustworthy, research-driven alternatives to platforms driven by profit.
Women deserve better than to have their menstrual tracking data treated as consumer data - Prof Gina Neff
Smartphone apps that track menstrual cycles are a “gold mine” for consumer profiling, collecting information on everything from exercise, diet and medication to sexual preferences, hormone levels and contraception use.
This is according to a new report from the University of Cambridge’s Minderoo Centre for Technology and Democracy, which argues that the financial worth of this data is “vastly underestimated” by users who supply profit-driven companies with highly intimate details in a market lacking in regulation.
The report’s authors caution that cycle tracking app (CTA) data in the wrong hands could result in risks to job prospects, workplace monitoring, health insurance discrimination and cyberstalking – and limit access to abortion.
They call for better governance of the booming ‘femtech’ industry to protect users when their data is sold at scale, arguing that apps must provide clear consent options rather than all-or-nothing data collection, and urge public health bodies to launch alternatives to commercial CTAs.
Exacty, Drip features tracking for temperature, cervical mucus, the cervix, sex (solo or partner), desire, pain, and mood, along with spotting and your bleeding levels. It’s not just about “when will I have my period?” Additionally I love Drip because of the heads-up notif I get from them 3 days before my predicted period date. Also ut’s nice to have a computer calculate when my period will be and shows me if any were a little off or earlier than expected.
Plus since it’s encrypted and local, law enforcement would have to crack that to find my period data. I could totally imagine law enforcement coming up with a bullshit warrant and breaking into someone’s home, and finding a calendar or notebook marked with their period data and being tried for it.
Do they include period prediction now?
Yup! Pretty accurate too. Shows the day that it’s most likely to happen, and the two days around it are potential days. Gives you a notif about 5 days before it’s predicted to happen.