Apple has been struggling to fix Siri since it’s inception in 2011, but today they find themselves even further behind. The solution? Apple intelligence but that didn’t pan out as expected. The Californian company has now resorted to using Google’s Gemini to solve their AI woes. In this episode we explore what this means for Apple, the wider AI industry and consumers.
I remain convinced they have held back budget on AI because they are waiting for the bubble to burst so they can buy one of the bigger developers like Anthropic. Why burn a bunch of cash now just to loose the race when at the end of the day Open Source options might come out competitive or one of the leaders in the space can be bought out once valuations hit a reality check?