The Apache Software Foundation announced last year that they would be changing its corporate logo and overhaul its branding after being criticized by American Indian activists. Today they announced the brand new Apache Software Foundation branding.
That’s cool ASF! /s
But I wonder why they changed the logo from a feather to a weird leaf.
FTFA:
The Apache Software Foundation announced last year that they would be changing its corporate logo and overhaul its branding after being criticized by American Indian activists.
That makes a lot of sense, thanks!
I don’t understand what’s the point of changing it to an acronym it still stands for the same thing, but I like the oak leaf a little more
I assume it’s some middle ground of changing it, but not really changing it.
I don’t understand it either, but thanks for identifying the leaf.
What was wrong with the feather? I know some native american groups where against it, but i never read any good article that explained WHY they where?
I don’t know why I keep being surprised when I go to a phoronix article and all the comments on the site are racist, I really should be used to it by now
What if they partnered with the Apache nation or something? That could be cool. Establish a scholarship for Apache nation members going into computer science? Something like that.
Can’t wait for the seemingly inevitable “woke rebrand” attacks…
